MKT554 Consumer Insights With Google Analytics Assignment Sample SUSS Singapore

With MKT554, you will learn how to use the Google Analytics platform for a better understanding of your customers. This class gives students practical skills in digital analytics using this software that offers many tools and insights into what people are doing online.

Google Analytics is a great way for businesses of all sizes to understand how their customers behave. In this 3-week course, we’ll show you the basics of setting up your account and implementing tracking code with data filters so that you can get started gathering information immediately! Alongside learning what’s available in each section (like Audience Reports), students also prepare themselves by taking GAIQ certificates on individual topics such as acquiring new leads or converting visitors into buyers–all while understanding more advanced features like segmentation analysis which helps us spot trends faster than ever before.

The course will follow a seminar-practical format that allows students to get hands-on experience with their laptops. By completing this class, you’ll be well on your way towards developing advanced marketing tools for analyzing and optimizing results in digital media planning disciplines such as PPC advertising or SEO services from agencies like ourselves.

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Try A Free Sample For MKT554 Consumer Insights With Google Analytics Assignment

Get a free sample of our course to help you with your Google Analytics assignment. Our course is designed to help you learn about consumer insights and how to use Google Analytics to improve your marketing strategies.

If you want to learn more about our course, or if you have any questions, please feel free to contact us. We would be happy to help you learn more about consumer insights and how to use Google Analytics to improve your marketing strategies. We offer help with FYP assignments.

Assignment Task 1: Develop a measurement strategy and understand the fundamentals of Google Analytics

There’s a lot that goes into developing a measurement strategy for your website or app. But understanding the fundamentals of Google Analytics is a great place to start.

Google Analytics is a free service that lets you track how visitors interact with your website or app. It provides valuable data that can help you understand what’s working and what isn’t. And it’s relatively easy to set up.

To get started, you’ll need to create a Google Analytics account and add the tracking code to your website or app. Then you can begin tracking data immediately. 

Some of the key things you can measure with Google Analytics include page views, unique visitors, time on site, bounce rate, and conversion rate. Each of these metrics can give you valuable insights into how your website or app is performing.

Assignment Task 2: Evaluate the different view filters and settings in data visualization

There are many different ways to filter and view data in data visualization, and it can be helpful to evaluate the different options to find the best approach for your needs. Some common view filters include period, geographic region, data source, and metric. Period filtering can be used to compare data over time, or to focus on a specific time frame. 

Geographic region filters can be used to show data for a particular area or country or to compare regions side by side. Data source filters can be used to focus on a particular type of data, such as social media posts or survey responses. Metric filters can be used to compare different types of data, such as sales figures or web traffic statistics. Evaluating the different view filters and settings in data visualization can help you find the best approach for your needs.

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Assignment Task 3: Develop advanced graphical displays and segment audiences

There are a few different ways to develop advanced graphical displays that can segment audiences.

One way is to use online tools like Google Data Studio, which allow you to create custom dashboards and reports with data from various sources. You can also use interactive visualization tools like Tableau, which allow you to create highly customized graphics and maps that can be filtered and sorted by various criteria.

Finally, there are also several data analysis libraries and frameworks that you can use to build custom visualizations, such as D3.js or ReactJS. Whichever approach you choose, the important thing is that you can effectively communicate your data and insights to your audience.

Developing advanced graphical displays and segmenting audiences are two important aspects of data visualization. By developing advanced graphical displays, you can more effectively communicate your data to your audience. And by segmenting your audience, you can tailor your message to specific groups of people.

Assignment Task 4: Analyse and profile different consumer segments

There are several different ways to segment consumers, and the approach that you take will depend on the type of product or service that you are offering. Some common consumer segments include:

• Geographic: Consumers can be segmented based on their location, whether that is by country, region, city or even neighbourhood. This can be helpful if you have products or services that are only available in certain areas.
• Demographic: Common demographic factors used to segment consumers include age, gender, income and lifestyle. This type of segmentation can be helpful in understanding who your target market is and what they are looking for.
• Psychographic: Factors like personality, values and attitudes can also be used to segment consumers. This type of segmentation can help understand what motivates your target market and how to appeal to them.
• Behavioural: Segmenting consumers based on their behaviour, such as their purchasing habits or how they use your product or service, can also be helpful. This type of segmentation can help you understand what your target market wants and how to best reach them.

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Assignment Task 5: Explain the importance and process of channel customisation in Google Analytics

Channel customisation in Google Analytics is important because it allows you to view data specific to the channels that are most important to your business.

The process of customising channels in Google Analytics is fairly simple. You can either create a new custom channel or modify an existing channel. To create a new custom channel, simply navigate to the “Channels” section of your Google Analytics dashboard and click on “+ New Channel”.

To modify an existing channel, simply click on the name of the channel you want to modify and make the desired changes. You can then save your changes by clicking on “Save”.

Once you’ve created or modified a custom channel, you can then use it to track data specific to that channel. This data can be used to help you understand which channels are performing well and which ones may need some improvement.

Assignment Task 6: Explore all aspects of custom reporting in Google Analytics & Data Studio

Custom reporting in Google Analytics and Data Studio can be a great way to get more insights into your data. There are a few different aspects to consider when setting up custom reports, including the type of data you want to include, the layout of the report, and any custom filters or segments you want to apply.

When it comes to the type of data you can include in a custom report, there are no limits – you can pull in any metrics and dimensions that are available in Google Analytics. This means that you can create reports tailored specifically to your needs, whether you want to track website performance, eCommerce sales, or something else entirely. The layout is also important when creating custom reports. You’ll want to make sure that your report is easy to read and understand, with clear headers and data visualizations that help tell the story you’re trying to tell.

Finally, custom filters and segments can be a great way to further customize your reports. By applying filters, you can make sure that only the data that is most relevant to you is included in the report. And by using segments, you can break down your data in even more granular ways to get even deeper insights.

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Assignment Task 7: Apply a systematic approach to assist managerial decision making

Systematic approaches to managerial decision making can involve several different tools and techniques. Perhaps the most important thing to remember is that there is no one-size-fits-all approach – what works for one organization might not work for another. That being said, here are a few general tips that may help you in designing a systematic approach for your organization:

1. Define the problem or opportunity that needs to be addressed. This may seem like an obvious first step, but it’s important to be as specific and clear as possible about what you’re trying to achieve. Without a well-defined problem or goal, it will be difficult to develop an effective solution.
2. Gather information from multiple sources. Once you have a good understanding of the problem or opportunity, it’s time to start collecting data. This can come from a variety of sources, including market research, financial reports, customer surveys, and so on. The more data you have, the easier it will be to identify trends and patterns that can help inform your decision making.

Assignment Task 8: Develop various associated dashboards in Data Studio

Multiple types of associated dashboards can be developed in Data Studio. The most common ones are summary, trend, and target dashboards. 

A summary dashboard can provide an overview of the most important metrics for a particular period. This type of dashboard is useful for understanding what has happened in the past and how it compares to other periods. 

A trend dashboard can be used to identify trends over time. This type of dashboard is particularly useful for identifying opportunities or risks early on. 

A target dashboard can help track progress towards specific goals. This type of dashboard is useful for monitoring performance over time and ensuring that targets are being met. 

Many other types of associated dashboards can be developed in Data Studio. The most important thing is to choose the type of dashboard that will best meet the needs of the organization.

Assignment Task 9: Formulate basic reports including audience reports, acquisition reports and behaviour reports

Audience reports give you information about who is visiting your site, including things like their location, age, gender, interests, and how they found your site. This information can be very valuable in understanding who your target market is and how to reach them.

Acquisition reports show you where your traffic is coming from – whether it’s from organic search, paid ads, social media, or other referrals. This information can help you determine which marketing channels are most effective for reaching your audience.

Behaviour reports provide insight into what people are doing on your website once they arrive. This includes things like which pages they’re viewing, how long they’re staying on each page, and what kind of interactions they’re having with your content. This information can help you understand what type of content is most popular with your audience and how to keep them engaged.

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