MTD366 Online Channel Creation & Management Assignment Sample SUSS Singapore

In the age of digital convergence, we have all become both content creators and publishers. MTD366 Online Channel Creation & Management examines how user-generated video content is being consumed on social media platforms like Facebook Live or Instagram Stories as well as streaming services such as YouTube channel management strategies for capturing an audience’s attention in this era where anyone can be a star through their internet fame.

With MTD 366, you’ll learn how to create an online video channel that is designed for brand building and revenue generation! You will be introduced to strategies for creating purposeful content while also learning viewer analytics processes measurements. your channel’s performance. Additionally, you will explore how to develop creative production and marketing techniques to reach your target audience. So whether you’re a brand, small business, or individual looking to create engaging video content, this course is for you.

In today’s world, it’s more important than ever to have a strong online presence. And with MTD366 Online Channel Creation & Management, you’ll learn everything you need to create and manage a successful online video channel. You’ll learn how to develop creative content, measure your channel’s performance, and reach your target audience. So if you’re looking to build your brand or increase your viewership, this course is for you.

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Assignment Activity 1: Appraise the online channel market.

The online channel market is a hot topic in marketing. It’s easy to tell that it will only continue growing, which makes this an important thing for businesses of any size and at every stage – from startups just getting started with their business ideas up to established brands trying out new strategies on what they think might work best. So what is this market, and importantly, how can you make sure your business is getting the most out of it?

The first thing to understand about the online channel market is that it’s vast. It covers everything from social media platforms to eCommerce sites, and there are plenty of opportunities for businesses to find their place in it. Depending on what your business does, you may want to focus on one area or another; for example, if you’re a retailer, selling products through online marketplaces like Amazon or eBay could be a great option, while if you’re a B2B company, LinkedIn could be the place to be.

Assignment Activity 2: Develop an online channel strategy, brand and content strategy.

There are a few key things to keep in mind when developing an online channel strategy, brand and content strategy:

1. Know your audience: who are you trying to reach with your content? What are their interests? What do they care about? Knowing this will help you develop content that is relevant and interesting to them.
2. Be consistent: create a style and tone for your content that is consistent across all channels. This will help build a recognizable brand for your company or organization.
3. Keep it fresh: make sure to regularly update your content so that it remains interesting and engaging for your audience. stale content can quickly lose its impact.
4. Think outside the box: be creative with your content and try to think of new and interesting ways to present it.
5. Engage your audience: encourage readers to interact with your content by commenting or sharing it with others. This will help build a community around your brand or organization.

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Assignment Activity 3: Design channel branding elements and an online channel revenue model.

Here are some tips on designing channel branding elements and an online channel revenue model: 

1. Keep your audience in mind when designing your brand identity. Who are they and what do they want? Appeal to their interests.
2. Make sure your branding is consistent across all platforms, from your website to your social media channels. This will help people easily recognize and remember your brand.
3. Use high-quality visuals in your branding, as this will make a lasting impression on people’s minds.
4. Think about how you can use creative marketing campaigns to promote and grow your channel. Get people talking about your brand.
5. Devise a revenue model that makes sense for both you and your viewers or customers. Remember to keep things transparent and fair.

Assignment Activity 4: Create a programming strategy.

There are several ways to go about creating and managing an online programming strategy. Here are a few key things to keep in mind:

1. Define Your Objectives:- Before you even begin creating your strategy, it’s important to know what you want to achieve. What are your goals? What kinds of results are you looking for? Answering these questions will help you create a more focused and effective strategy.
2. Know Your Target Audience:- Who do you want to reach with your programming? Why would they be interested in what you have to offer? What needs or wants do they have that your programming can address? Knowing who your target audience is will help you create content that appeals to them and helps you achieve your objectives.
3. Plan Ahead:- Creating a well-planned programming strategy isn’t something that can be done in a day or two. It takes time to develop a strategy that’s effective and meets your needs. Start by mapping out your goals and target audience, then work on developing content that will reach them. Be sure to allocate the necessary time and resources to make your strategy a success.

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Assignment Activity 5: Set up a Youtube online channel.

Setting up a successful Youtube channel requires some upfront work, but it can be a great way to build an audience around your content and grow your business. Here are some tips to get started:

1. Choose a topic that you’re passionate about. When you’re excited about your content, it will show in your videos and resonate with viewers.
2. Create high-quality videos. This means filming in an area with good lighting, using a quality camera, and editing the footage well.
3. Make sure your videos are engaging. Try using humour, storytelling, or demonstration to capture people’s attention.
4. Upload regularly and stick to a schedule. Viewers are more likely to keep coming back for new content if they know when to expect it.
5. Brand your channel. Use your logo and other design elements to create a consistent look across all your videos.

Assignment Activity 6: Analyse viewership data and create presentations.

There are a few different ways to analyse viewership data and create presentations. 

One way is to look at total viewership over time, and then break it down by day, week, or month. You can also look at viewership by an hour of the day or by genre.

Another way to look at viewership is to compare it with other networks. For example, you could compare total viewership for your network against total viewership for another network on the same night of the week.

Finally, you could look at which programs are most popular among viewers and present that information in a graph or table. Whichever method you choose, be sure to use clear and concise language to explain your findings.

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