Netflix Data Analytics Case Study

Netflix is one of those things, that is known to everyone and rightfully so. In this sample essay, we will be discussing are a crucial part of it, i.e. Netflix data analytics. Now, we know that data analytics is an integral part of all modern online platforms. The streaming platform of Netflix is no different. We all already know what Netflix is and how to works. So we will be focusing on the data analytics aspect of it.

Moreover, we will be discussing how data analytics is applied in Netflix. In addition to this, we will also be looking at the recommendation system. We will be trying to provide a clear picture of the concept for the readers. This is because this concept is quite important for students of Computer Science and IT.  So we shall proceed through the essay as following:

Firstly, we shall be going through an overview of Netflix as a whole. Moving on we shall be looking at the use of data analytics in the same. Lastly, we will be going through the different data sources used.

So as you read, we will be dividing the sample essay into different sections. This is done in order to key the layout simple and clear. Speaking of which, we shall start our discussion with an overview of Netflix:

Netflix: Overview

Netflix is a subscription-based media service provider following the technical definition. In addition to that, it is an organization based in America. As we already know, it provides media such as movies, series, TV shows, documentaries, and other such media. Also, it follows a subscription model.

If you want to know more about different models for online platforms. You can go through our sample essay. Namely; “Digital business model“. It discusses different types of business models including the subscription model. Students also may find it helpful.

Moving on, Netflix formally used to sell DVDs as well as a rental service. However, it converted its operations into an online mode. Since then it has become one of the most famous and largest streaming services if not the most famous.

Nevertheless, we shall be looking at the use of data analytics in Netflix, in the next section of the sample essay.

Data Analytics in Netflix

Data analytics plays quite an important role in the overall working of Netflix. It uses data collected from all the different sources in order to determine patterns and consumer’s behaviors. This information is then used to create a recommendation system which in turn increases revenue.

Moreover, as per stats published by Netflix. More than 95% of total activity comes from the data analytics-based recommendation. In addition to this, they gather data from numerous different places which then used to create a detailed map of consumer behavior. Consequently, the more data there is the better recommendation.

Moving on, we shall be looking at the source of this data in the next section of the sample essay.

Data sources

In this section of the sample essay, we shall be looking at the sources from where data is collected by Netflix. So as per the report issued by Netflix. The data sources are as mentioned below:

• Ratings and reviews from millions of viewers.
•  Data from the things added to the queues by the users.
• The title-related Metadata for instance Actors, ratings, genre reviews, and so on.
• Data from the search-related text by subscribers.
• External sources like box office information, performance, and critic reviews.

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