Personal Influences on Buying Behavior Essay

This essay sample is on Personal Influences on Buying Behavior for Singapore students. We will discuss What is a personal influence on consumer behavior?, 4 factors that influence consumer buying behavior, etc.

Singaporean students can download this essay to understand their personal influences on buying behavior. If they want custom-made paper according to school or college needs then our experts are there for them!

Introduction- Personal Influences on Buying Behavior Essay 

Previously,  we have discussed the social influences as well as the Psychological influences. We have even discussed the consumer decision-making process in general. However, In this sample essay, we shall be looking at another one factors which influences buying behavior. That is Personal Factors.

Moving on, we shall be providing all the necessary information related to the concept. While doing so we shall be painting a clear picture of the topic. This will help readers understand the essay easily and clearly. Plus, for the sake of clarity, we shall be looking at the topic in different parts. So without further adieu, we shall start with the definition of the Personal factors.

Main body- Personal Influences on Buying Behavior Essay 

What is personal influence on consumer behavior?

Buying behavior is exhibited by every single person who has made a purchase. Factually speaking, the majority of the population buy something every other day if not every single day. Most of the time, this behavior is so subconscious that we don’t even notice it. As you may already know, there are several factors that affect one’s consumer behavior. One of these is “Personal Factors”

Personal factors refer to the factors that are, well “personal” to any given individual. The factors are different for each individual. Two people may have similar personal factors but never the same. Consequently, every Singapore person has different consumer behavior as well as perceptions.

Moving on, these factors are unique to every individual. At least a combination of them is. As you might have guessed, there are different types of these factors. We shall be looking at these different factors in the next section of the sample essay.

4 personal factors that influence consumer buying behavior

Above we read that there are different types of personal factors. In this section, we shall be looking at the very same factors. Again, personal factors are unique to everyone. How and why? Both of these questions shall be answered by the end of this section.

Moving on, these factors are, as mentioned below:

• Age
• Occupation
• Income
• Lifestyle

We shall look at these in brief below:

Age

Age is one of the major personal factors influences buying behavior. The reason is obvious. For youth has a different preference of what they want to buy as compared to someone of middle-age. Similarly, older individuals hold a totally different perspective and buying behavior. Thus, we can safely say that each age group has its own unique buying behavior.

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Occupation

A person’s buying behavior is largely influenced by their profession. Thus, the occupation of a buyer greatly affects their buying behavior. For an instance, a construction worker tends to buy products that are appropriate for their job. You won’t see a steelworker wear a suit in the plant for obvious reasons. While on the other hand, a manager has to dress as per their position and you won’t see them in field clothing.

Income

Income or as some might refer to as “Economic situation” is another personal factor. Plus, it holds the ability to affect consumer behavior. A person with a higher income can afford the luxury items, While on the other hand, a person who earns minimum or lower wages tends to focus on savings and only buy necessities.

Lifestyle

The lifestyle of a person highly affects their decision on making a purchase. As it goes, people have a tendency to maintain their lifestyle. In doing so, people may buy things they do not necessarily need. Moreover, people who lead a healthy lifestyle will exhibit buy behavior similar to it. While on the other hand,  Singaporeans with an unhealthy lifestyle, will buy more and more junky food.

Conclusion:

The conclusion to this essay is that personal influences are very important in buying behavior. People buy products for themselves, their families, and people they care about on a day-to-day basis based on what they know will make them happy or meet their needs. Those who understand the psychology behind human decision making can more easily influence other’s decisions with marketing practices including pricing strategies, visual merchandising techniques, and persuasive messaging.”

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