Procter Gamble Case Study

There are chances that you already know about Procter & Gamble. If not, you most certainly have heard about one of its daughter companies. This is because Procter and gamble are one of the largest companies on the globe in their respective field. So in order to learn all about this brand, we will be discussing the very same topic in this sample essay.

Moreover, we will be looking at how this brand grew from selling soaps and candles to international dominance. As well as all the other important things related to it. In addition, we will be dividing this sample essay into various different parts for sake of simplicity and clarity. Consequently, the layout of the sample essay shall be as mentioned below:

Firstly, we shall be looking at a brief overview of the brand. Then we will be going through its history. Here we will discuss how the brand came to be and other landmarks in its several years of existence Later on, we shall discuss its scope of operation to understand what it does. This section will also include the various brands that are under P&G. With this we shall be wrapping up our essay.

Moving on, the topic poses great importance to the students of management and business alike. This is because we are discussing one of the major organizations of the world, which is a model for management and strategies. As a result, it is an excellent real-world example and model for students to study. Speaking of which, we shall start the discussion with an overview of the brand:

Procter and Gamble: Overview

The Procter and Gambles company or P&G is an American company that deals on an international level, mainly in the field of Consumer goods. The name of the brand comes from its founders i.e. William Procter and James Gamble. In addition to that, the headquarters of the brand is situated in Cincinnati, Ohio which is in the United States of America. The company is currently being lead by David S. Taylor; who is CEO and chairperson of the brand.

Moreover, the brand owns several other companies that spread across different industries. For instance, the brand mainly deals in health, care, and hygiene products. In the same fashion, these products expand into numerous segments. For Example, Beauty;  Fabric & Home Care; Health Care, Baby, Grooming, and so on. In addition to these segments, P&G also used to deal field of food, prior to the sale of “Pringles”. 

Moving on, we shall be looking at the history of P&G in the next section of the sample essay.

History of P&G

In the section of the sample essay, we will be discussing the history of the brand. We will include its origin, major reforms, as well as international expansion. so without further adieu:

As we read previously, the brand was founded by William Procter and James Gamble, the namesake of the brand. William Procter was a Candlemaker, from England. While James Gamble was a Soapmaker from Ireland. Both of them immigrated to the United States and Formed the P&G in the year 1837.

The operations of the company first began in Cincinnati, Ohio. Initially, the brand started with soap and candle manufacturing. This was fairly successful. However, one of the major events in brand history came during the American civil war. As P&G won the contract for supplying the Union army with soaps and candles, the profit increased many folds.

From here on, the popularity of the brand increased many folds across the USA. Consequently, the scope of the brand expanded beyond Cincinnati and it began moving to other locations. Moreover, the brand became a multinational one in the year 1930. This happened after P&G acquired the English company Thomas Hedley co. Following this, it moved both its production and operations to an international level.

Furthermore,  Procter and Gamble went through a major reform in 2014. Here, the brand dropped as much as 100 of its daughter companies. This was done in order to focus and strengthen the remaining 65 which brought more than 95% of the profit.

Moving on, we shall be looking at the operations of the brand in the upcoming section of the sample essay. So without further adieu:

Operations of Procter and Gamble

Procter and gamble or P&G own several different companies. Nevertheless, the operations of the company are focused on the field of consumer goods or health, care, and hygiene. In the same fashion, the brand is spread across many countries and many different segments.

So in order to clarify this, we shall be looking at the international market of the company. Meaning the countries in which the brand operates. In addition to countries, we shall also look at the different segments as well as the daughter companies own by it.

Firstly the selling and market organization the Procter and gamble operate in are as following:

• The Asia Pacific
• India
• The Middle East,
• Africa
• Europe
• Greater China
• Latin America
• North America

In Addition to that, the manufacturing or production of the brand is spread across 35 countries which include: India, the USA, Russia, Japan, UK, so on and so forth. Moving on, as we discussed the brand operates in several different segments of the health&care field. These segments are as mentioned below:

• Baby Care
• Fabric Care
• Hair Care
• Home Care
• Family Care
• Oral Care
• Personal Health Care
• Skin & Personal Care
• Feminine Care
• Grooming

These are the Ten segments across which Procter and Gambles operate. Now to wrap it all up we shall look at the different brands the come under the P&G. These are, as mentioned below:

• Always 
• Ariel
• Bounty paper towels
• Charmin 
• Crest 
• Dawn
• Downy
• Fairy
• Febreze
• Gain
• Gillette
• Head & Shoulders
• Olay
• Oral-B
• Pampers & Pampers Kandoo and Luvs
• Pantene
• Tide
• Vicks

For the sake of simplicity, we didn’t mention all of the daughter companies of P&G. Nevertheless, mentioned above are some of the most well-known and recognized brands across the globe.

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