Psychological Influences on Buying Behavior Essay Sample

This essay sample is on Psychological Influences on Buying Behavior for Singapore students. Here we will discuss What are the Psychological factors that affect Buying behavior?, personal factors influencing consumer behavior, etc.

This essay provides a great understanding of the Psychological Influences on Buying Behavior. Singapore students can improve their writing skills by downloading this custom-made paper according to their needs, as it has been created specifically for schools and colleges in that country!

Introduction- Psychological Influences on Buying Behavior Essay

In this sample essay, we shall be looking at the topic of the “Psychological influences on Buying behavior”. Speaking of buying behavior, we have discussed this too on different occasions from different perspectives.

However, in this case, we shall be looking at buying behavior from a psychological point of view. Regardless, if you want to read consumer behavior in general or Social influences on the same.

Moving on, this concept is important for the students of psychological and management alike. Therefore, we shall be looking at this topic in detail. For the same reason, we shall be dividing the structure of the sample into different sections. So without further adieu:

Main body- Psychological Influences on Buying Behavior Essay

What are the Psychological factors that affect Buying behavior?

Buying behavior or Consumer behavior is the same thing whatever one may choose to call it. Now, we buy something or another almost on daily basis. But the question of the hour is: What are the factors that influence our decision? In other words, how do we decide what to buy and what affects our decision-making process? There are several factors that affect buying behavior. In this sample essay, we are looking at a specific one: The Psychological factors.

Psychological factors have a solid influence on one’s buying behavior. Nonetheless, these influences are difficult to measure yet strong enough to affect your decision. Moreover, these are also referred to as internal factors. Reason being that these are caused by oneself and not some outside influence.

Moving on, there are different types or forms of psychological factors. We shall be looking at the same in the next section of the sample essay.

Personal factors influencing consumer behavior

In this sample essay, we hall be looking at the different psychological factors affecting consumer behavior. it should be noted that we will be looking at the four major factors and not every single one. This is done for the sake of simplicity and clarity.

Moving on, the four factors are, as mentioned below:

• Motivation
• Perception
• Learning
• Beliefs and Attitude

We shall be discussing each of the factors in brief below:

Motivation

Now, we know that motivation refers to the reason behind certain actions. In context to buying behavior, it refers to the reason for making a decision to buy something. If a person has a strong enough motive, it can strongly affect their consumer behavior.

Moreover, a person has several needs. These include social needs, basic needs, security needs, and so on. Among these needs, the basic needs and security needs hold a position of priority. Consequently, these needs can motivate buyers to purchase certain items or services.

Perception

The perception of a consumer is another psychological factor that influences a buyer’s behavior. Regardless, it refers to the process of collecting information related to the potential purchase and using it to create a meaningful image out of it.

For instance, when a product is advertised, promoted, or you hear about it from someone, an impression about the product is created. Again, this impression can be good or bad. In any case, it has a tendency to affect your decision to buy it or not.

Moving on, there are three different types of processes that can create a perception. For the sake of simplicity, we shall not be discussing these processes. Nevertheless, These processes are, as mentioned below: 

• Attention
• Distortion
• Retention

Learning

When a consumers make a purchase, he or she acquires more knowledge about that specific item or service. In other words, the buyer learns more about the purchase. In addition to this, learning is something that is gained with experience over a stretch of time. Plus, an individual’s learning also depends on their skills and knowledge.

Moreover, There are two types of learning. These are, as mentioned below:

• Conditional Learning – This type of learning is seen when a buyer experiences the same situation multiple times.  Its repetition causes a person to develop responsibility towards it.
• Cognitive Learning – In contrast to the prior one, this form of learning is when the consumer applies their knowledge and skills. This is done in order to find a satisfactory result with their purchase.
  

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Beliefs and Attitude

Lastly, the fourth psychological factor that affects buying behavior is  “beliefs and attitude”.  Now, we know that every individual has their own set of beliefs as well as attitude towards specific things. Both of these have a tendency to affect the buying decision-making process.

The attitude of an individual causes them to act in a certain way towards a purchase. Consequently, attitude plays a crucial role in building an image of the product. Again, a person won’t buy something that goes against their belief. While the opposite of this is equally true: A person may ignore certain cons if the product goes with their belief system.

Conclusion:

The final psychological factor influencing a consumer’s buying behavior is the way they think about their purchases. Consumers who buy because it “makes sense for them to do so, or that they are doing something good for themselves by purchasing items from this store” will be more likely to make repeat purchases and purchase again in the future.

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