Sheng Siong Supermarket Case Study For Singaporean

In this Sheng Siong Supermarket case study for  Singaporean here we will discuss sheng siong growth strategy for Singaporeans, sheng siong supermarket challenges, sheng siong business strategy/ model, Singaporean sheng siong sustainability report, sheng siong value chain analysis, sheng siong supply chain strategy, etc.

Therefore this case study example can be very helpful to understand Sheng Siong supermarket. If Singapore students want to download this case study, they can approach our experts.  We provide custom-made case study according to their school, college needs.

Sheng Siong Supermarket Singapore: Overview

Sheng Siong Supermarket is the largest supermarket chain in Singapore, operating more than 200 stores with about 4.5 million customers each week. Sheng Siong supermarket case study recent financial performance has been uncertain due to declining footfall and competition from other supermarkets.

What is Sheng Siong known for?

Sheng Siong is a supermarket group that operates stores in Singapore and Malaysia and neighboring countries. Primarily, it sells fresh produce, baked goods, premade grocery items, and general household supplies.

Sheng Siong Supermarket business strategy 

The Sheng Siong supermarket has three strategic business segments in Singapore that support its operations.

• The first segment which is the retail segment sells fresh produce, meat, and bakery goods.
• The second segment is the wholesale segment which supplies food to restaurants in Singapore.
• Lastly, the third strategic business segment in the wholesale logistics sector distributes pre-cooked ready-to-eat foods in Singapore.

Sheng Siong Supermarket Business model is focused on growth in both sections of its retail operation retails and home delivery grocery service said Peter Ho Kai Peng, Managing Director of Sheng Siong supermarkets for over 20 years to Channel News Asia in an interview “Retail will always be our core focus” when asked about the future of Sheng Siong at the China Retail Congress.

Sheng Siong Supermarket growth strategy 

Sheng Siong Supermarket’s strategy is growth through acquisitions, notably through the acquisition of over 4000 family groceries in the past few years. The acquisition of grocery chain Wong Lo Kat in late 2014 shows their eagerness to expand market share by acquiring smaller chains. This is an interesting move considering that these small chains are seemingly unrelated to food retailing.

Sheng Siong Supermarket case study also suggests interestingly that by managing a diversified range of offerings from groceries to restaurants Sheng siong could potentially walk away with a bigger piece of Singaporeans’ wallets by taking aim at a larger spectrum of shopping expenses and catering more to specific tastes for different occasions.

Sheng Siong Supermarket challenges in Singapore

Sheng Siong Supermarket is a premium, modern and worldly new brand. Let’s get to know more about its top challenges.

The CEO shared that they are focusing on improving the quality of fresh food in their store through innovations like the world’s first chilled seafood supermarket, Baleno Fresh Market in Shanghai, which debuted in 2017.

They also increased purchasing power by merging with the second-largest confectionery company in China, Ding-Hao after it went bankrupt – this came just one year after Sheng Siong took over 7-Eleven stores when it faced similar bankruptcy.

Types of challenges:

• Competition from other supermarkets such as Cold Storage and NTUC Fairprice.
• Declining footfall due to online shopping.
• Expansion into China is hitting a roadblock with their product suppliers facing financial problems.

This has resulted in the loss of Sheng Siong’s entire business there and is pushing the company to focus on their Singapore and Malaysia markets instead.

Sheng Siong Supermarket Singapore value chain analysis

Sheng Siong Supermarket’s value chain can be depicted as follows.

One of the primary reasons why Sheng Siong has grown exponentially is that they have succeeded in taking out more shelf space in Singapore supermarkets, bringing their product to bigger quantities on store shelves.

They also rely heavily on trade promotions, through which they drive customers to buy more by providing periodic discounts on select items at certain points in time.

The promotion trades are timed with anticipated consumer demand or seasonal need for certain items. Sales are not only made available online but rather visitors must make an in-store purchase before shopping online if they want to qualify for some discounts.

Sheng Siong’s brand name is strong due to its credibility among the local Chinese community. They have a loyal clientele that prefers shopping at their stores because of its wide variety and competitive pricing, which is why they are the biggest retailer in the region by far.

Sheng Siong Supermarket Singapore supply chain strategy

Sheng Siong Supermarket supply chain strategy is to be a leading retailer by enhancing price competitiveness, product consistency, and assortment in a healthy food retailing market segment.

The whole goal of Sheng Siong is to seize the opportunity from other Singaporean supermarkets that specialize in specific areas that are not Sheng Siong’s specialty. Besides being priced competitively, it has to maintain superior quality products which will entice customers with hungry stomachs to come to their stores.

It also strives for optimum operational efficiency so that little labor waste takes place in every process occurring in its shop floor or warehouse, and efficient systems have been put into place so perpetual disruptions can be avoided when emergencies arise. Last but not least, it is to reach out and service customers’ needs in a timely manner.

Sheng Siong Supermarket Singapore sustainability report

Sheng Siong Supermarket is an environmentally friendly company. With the help of customers like you, we are making a real contribution to keeping our planet healthy. “We believe there’s no price for clean.”

Sheng Siong Supermarket Singapore actively works with its suppliers to reduce waste in packaging and sends used cooking oil collected from all our stores free of charge to Terra Cycle Singapore, which converts it into high-quality animal feed called TerraGo – Revolutionizing Food Waste Solutions. Pollution knows no boundaries.

The production of food can create emissions that travel thousands of miles before they settle back down anywhere near the source. Sheng Siong Supermarket wants to be part of the solution by reducing emissions at their source.

Sheng Siong Supermarket in Singapore has been working with Terra Cycle to help Singaporeans recycle their cooking oil and reduce the amount of kitchen waste going into landfills since 2011, a year after they started using recycled containers for soft drinks in all their stores.

Conclusion: 

The Sheng Siong Supermarket case study in Singapore is an excellent example of how a company can work with its stakeholders to achieve its goals. Whether you are interested in sheng siong growth strategy, sheng siong challenges, business strategy, or sustainability report, there is something for everyone within this case study.

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