Social Influences on Buying Behavior Essay Sample

This essay sample is on Social Influences on Buying Behavior for Singapore students. Here we will explain the Buying Behavior: Definition, Types of buying behavior, Social factors influencing that buying behavior, etc.

Singapore students can download this essay for free from our website. Our experts will help them in understanding social influences on buying behavior and how they impacted you as a consumer, so there’s no need to spend money wasting it!

Introduction- Social Influences on Buying Behavior Essay

In this sample essay, we shall be looking at the topic of “Consumer Behavior on Social Influences”. In addition to that, we shall be adding all the necessary information related to the topic. We will be dividing the sample into different sections for the sake of simplicity and clarity.

Moreover, this concept is quite important for the singapore students to understand. Thus, we shall be providing a clear picture of the concept. So we shall be starting the decision with the definition of the buying behavior as it is important to understand before moving any further. So without further adieu:

Main body: Social Influences on Buying Behavior Essay

Buying Behavior: Definition

We are all used to buying things. Most of us buy a thing or another on daily basis. Thus, in a way, we already understand buying behavior to some extent. Nevertheless, the definition of the same is as mentioned below:

The term “Buying Behavior” is actions and decisions by people exhibited during making a purchase. This behavior is observed both in online and offline modes of shopping. In addition to this, this process of coming to the decision of making a purchase is quite a complex one. It is influenced and depends on several different factors. For instance, it may include exploring different options, going through different brands, consulting people, and so on.

Moreover, if you want to dive deeper into the consumer decision-making process. Reason being that it is closely related to the concept of buying behavior itself.

Moving on, it is crucial to understand the behavior as it helps business built their strategies around it. These Buying behavior-based strategies further help these brands increase their sales as well as the revenue flow. Nevertheless, we shall be looking at the different types of buying behavior in the next section.

Types of buying behavior

In this sample essay, we shall be looking at the different types of buying behavior. So without further adieu, these are as mentioned below:

Analytical Buyer

As the name suggests, an Analytical buyer’s behavior is based on analysis.  It is backed by logic as well as information. Buyers collect data from different sources and explore different before making a decision.

Amiable Buyer

Buyers under this category make decisions based on their emotions. Consequently, they make a purchase based on the feeling of happiness and joy.

Driver Buyer

Driver’s decisions are based on others’ views, opinions, as well as perspectives towards them and their decision. For the same reason, this type of buyer is concerned with appearance as compared to the value of the purchase.

Expressive Buyer

Expressive buyers are motivated mainly by relationships with the brand or the product itself. This is because they are more attracted to familiar processes or products.

So these are the four types of different buyers and their respective behavior. Moving on, we shall be looking at the social factors the influence buying behavior.

Buy high-quality essays & assignment writing as per particular university, high school or college by Singapore Writers

Get A Free Quote

Social factors influencing that buying behavior

In this section of the sample essay, we shall be looking at the  Social influences on the buying behavior of consumers. In addition to social factors, there are other factors that affect this process. However, going with the context of our decision we shall only discuss the former one.

So without further adieu, the social influences on consumer behavior include:

• Social status
• Reference Groups
• Role in society

We shall be looking at these in brief below:

Social status

“Social Status” is not an uncommon concept. Regardless, a person from a higher social is more likely to buy more expensive as compared to one from lower social status.

There are various factors that affect social status. For instance the income of the household, the society they live in, and so on. Thus, in turn, social status affects buying behavior.

Reference Groups

Any said person in their life has people associated with them, who may influence their thought-process in some way. The term “Reference group” is used to denote these people as collective. In addition to this, the reference group may consist of family, friends, relatives, co-workers, etc.

Moving on, this factor can be further divided into two categories. These are, as mentioned below:

1. Primary groups  – This includes the people with whom we interact on regular basis.
2. Secondary groups – Opposed to the primary group, the Secondary group consists of people with whom we have indirect relationships.

Role in society

Each one of us has a certain role to play in society. This role may change with time and age, but it is there. Based on the role a person’s buying behavior changes.

For instance, the CEO of a company in singapore also has the role of mother and wife in their personal life. In short, one’s decision will be influenced by one rile in a given social situation.

Conclusion:

In conclusion, studies have shown that social factors do affect buying behavior. It is important to also note that there are different types of shopping behaviors and what you can learn from this study may not be applicable for all those behaviors. Singapore students should take into consideration the many different aspects of purchase before making a final decision on whether or not to buy something.

Do You Need Help With Your Homework In Singapore?

We understand that the internet is vast and looking for what you need can be tiring. Worry not. You can find assignments online on our website. Plus if you want to read more sample essays like this one, you visit our website. Here you can find likes of   Brand Transgressions & Its Impact on Consumer’s Behavior, Cultural Psychology, Social Learning Theory, Abecedarian Approach in Early Childhood Education, and so on.

In fact, if you want to buy Customer Behavior Assignments. You can do that too on our website. Plus we also offer help with various assignments across different subjects. Therefore, if you need help with your MKT351 SUSS Consumer Buying Behavior Assignment. You can use our services which are available at affordable rates. Plus we provide 100% plagiarism-free work.

Reach out to us through our 24/7  customer helpline ASAP.