Strategic marketing Essay

This essay sample is based on Strategic Marketing for Singapore students. Here we will explain what is the strategic marketing process? , Importance of Strategic marketing, strategic marketing plan, Difference between Strategic marketing and marketing strategies, etc.

Strategic Marketing Essay is a type of essay that can help you understand the topic. So if Singapore students want to download this, they should approach our experts and we will provide custom-made essays according to their school needs so it’s easy for them!

Introduction- Strategic Marketing Essay 

In this sample essay, we shall be looking at the topic of “Strategic Marketing”. This concept is used quite frequently in contemporary business. As such it has become an quite important topic for Singapore students studying management.

Moving on, we shall be looking at the topic of strategic marketing in detail to provide a clear picture to the readers. Moreover, we shall be adding several different topics in this sample essay. These topics are as mentioned below:

Main body- Strategic Marketing Essay 

What is the strategic marketing process?

The term “strategic marketing” refers to a method used by business organizations to differentiate them from the rest of the market in Singapore.  Moreover, they do this by using various methods to improve their services and further strengthen their value to the consumers.

Importance of Strategic marketing

Moreover, this marketing helps a brand in evaluating the current market or the environment whatever one may choose to call it. In addition, it helps in the assessment of an organization’s performance as well as position in the given marketing. This helps a business understand the resources available to them as well as understand their strengths and weaknesses in given market conditions.

Moving on, Singapore businesses also use marketing for planning and determining the main goals. This in turn helps the business work towards their goals efficiently with a higher chance of reaching them. Furthermore, it aids the development of the product. As it helps them steer the development of product towards market needs it also increases the profit.

Strategic marketing plan

Here we will be looking at the process of preparing for a marketing plan. However, this process is a quite complicated one and fairly difficult to grasp. We will be further dividing it into sections to simplify it as much as possible. Moving on, it is an eleven-step process.

These steps are as mentioned below:

1. Establish a marketing goal to work towards.
2. Conduct a thorough marketing audit
3. Research the concerned market
4. Analyze the data collected in the research
5. Know the audience you want to target
6. Decide the budgeting
7. Create a marketing strategy
8. Make a schedule for implementation of the plan
9. Develop a process to evaluate the market reaction, success, and so on

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Difference between Strategic marketing and Marketing strategies

The terms “marketing strategies” and “strategic marketing” are often confused and understandably so. Nevertheless, we will be looking at the difference between these two concepts.

Strategic marketing

• It is used to stand out from the rest of the competition in a given market.
• It is a planning process that involves three stages or phase
• It is dependent on the management of an organization as it involves product development, budgeting, and so on.

 Marketing strategy

• Marketing strategies concerns themselves with targeting people and converting them into potential customers
• This is method predefined strategies are used
• Unlike former marketing, it does not involve management i.e. it is not dependent on the management of an organization.

Conclusion:

Marketing is a necessary and integral part of any business. The key to success in marketing lies in understanding your customer demographics and knowing what they want or need. With this knowledge, you can create an effective strategy that will bring them back time after time, bringing long-term revenue gains for your company.

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