Swot Analysis of TPG (Tpg Telecom Limited) Essay

Many Singaporean students study telecom networks in Singapore educational institutions. Scholars are asked to write on telecommunication industry Singapore essays and assignments. This is to judge their knowledge and understanding of the telecom sector.

If you require help with telecommunication assignments, the below-provided article would be useful to you. In this article, we will discuss TPG Telecom in Singapore and its SWOT analysis.

Overview of TPG Telecom Limited

Tpg Telecom has established a new mobile network in the Singapore telecommunication market. It is new in Singapore, but it has already established itself in Australia. TPG won a 4 G availability award recently in Singapore. The mobile users of Singapore spend 97% of their time upon its 4G signal.

Tpg Telecom Limited is said to be one of the dominant organizations within the telecommunication industry. It needs to maintain this position. Tpg Telecom is using SWOT analysis for reviewing its future strategic decisions.

SWOT analysis is a 2×2 matrix denoting strength and weakness in the first row under internal strategic factors and opportunities and threats in the second row under external strategic factors. This framework helps company managers to efficiently analyze the organization's threats, weaknesses, strengths, and opportunities in a single matrix.

SWOT Analysis- TPG Telecom Limited

Strengths

• Reach and distribution– tpg Telecom limited has a strong distribution network. It has many outlets in every state that ensures easy availability of the products to the customers.
• Automation– consistency in product quality and automation of production has enabled low-cost and efficient use of the resources.
• Cost structure– making products affordable for the customers by offering
  them at a low cost.
• Website/social media– it has high customer engagement on social media
  platforms. Tpg Telecom has an interactive website that draws internet traffic
  to it.
• It owns Intellectual Property Rights as patents and trademarks. It follows a
  strategic partnership with stakeholders, suppliers, retailers, and dealers.
• Product Portfolio – Tpg provides unique product offerings to its customers that are not available with the competitors
• Tpg Telecom has maintained its product quality. It set itself as a great brand
  and valued by its customers.

Weaknesses

• Research and development– tpg Telecom Limited is spending less on
  research and development than its competitors.
• Employee turnover rate– it is facing a high employee turnover rate. It spends
  more providing training and development to new joiners.
• High inventory– making more products than required sales units adds unnecessary cost to it.
• The problem of liquidity and low current asset ratio. It faces a high amount of cash flow problems.
• Centralized decision making, unqualified employees, reduced innovation, and poor performance appraisal also contributes to weaknesses.
• Market research– Tpg has not conducted enough market research as customer needs change with time.

Opportunities

• Internet– Tpg Telecom must use the internet for expanding its online presence and make a strong customer base.
• E-commerce– due to growth in the e-commerce industry, it must earn revenue through online stores.
• Technological development– Technology can improve marketing efforts, efficient data collection about customers, and automated operations. These all can help in reducing costs.
• Tax policy– the reduction in government tax rate can help it in saving much through tax policy.
• Green government drive– tpg Telecom can sell its product to state and federal government contractors.
• Transport industry– transport industry has flourished which has reduced the overall transportation cost. This has reduced the overall cost incurred by tpg Telecom Limited.
• Skilled workers– availability of skilled labor due to numerous institutions providing required training and education within the country. Tpg Telecom will have to spend less on training if it hires skilled employees.

Threats

• Increasing competition- Due to competition in the telecommunication industry, there is pressure to offer low prices thereby, affecting revenue.
• New technological development adopted by its competitors can be a threat to it.
• Political uncertainty in the nation can build up unnecessary cost to a business.
• The availability of many substitute products in the market can affect its current products.
• Increased promotion by other competitors has led to customers bombarded with multiple options.
• New entrance- numerous players have entered the Telecom market and have gained subsequent market share.Tpg Telecom can lose its customer base due to these new operators.

Conclusion

Tpg Telecom is a telecommunication service provider, specializes in internet services, mobile plans, business networking solutions, and broadband facilities. It offers its services and products to government, corporate sectors, and residential users.
By far, we have discussed the SWOT analysis of the tpg company. You can go through detailed information about the tpg organization and its business operations to identify its potential suppliers and customers.
Through SWOT analysis, the company can understand its competitor's strategies, core strengths, area of development, and methods to capitalize on weaknesses. Therefore, SWOT analysis can help a company in equipping with information that helps in shaping business strategies. It also enabled tpg Telecom limited to transform its business operations profitably.

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