Advertising Design (VIS251) SUSS Assignment Sample Singapore

The Advertising Design (VIS251) course is designed to equip students with fundamental techniques for effective advertising design and layout. Students will learn the principle of marketing through integrating visual elements, which can be considered as strategies in achieving audience-specific layouts that are tailored towards clear communication by analogy or association on products/services offered by different companies at once while also holding their uniqueness close enough so they stand out from other brands vying for attention among consumers’ radar screens – all under one roof!

This course offers both prior bits of knowledge about visuals used within ads and the science behind them.

Topics Covered In Advertising Design (VIS251) Assignment Sample SUSS Singapore

This section of the assignment sample highlights some areas that might be relevant to you. The following topics are discussed in this course:

• The scope and context of advertising
• Advertising Communication
• Choosing techniques and media – Proximity, exclusivity, Invisibility & unpredictability
• Choosing techniques and media – Measuring the value of a medium & the amplification effect
• Finding inspiration 1
• Finding inspiration 2
• Building campaigns
• Practical advice

Learning Outcomes Of Advertising Design (VIS251) Assignment Sample SUSS Singapore

This section of the assignment sample highlights various learning outcomes that can be expected from this course. These include:

Discuss the evolution of advertising, the role of advertising, and the essentials of advertising – people who create advertising, advertising media, drivers of advertising, and advertising ethics

Evolution of advertising:

Advertising started with a billboard in the early 1800s and evolved from there. In the late eighteenth century, publishers began to do promotional work for themselves. These innovations were designed to attract advertisers by expanding their ads, adding color to the pages where they appeared, and making available premium places at peak times for additional cost. In 1836 Samuel Morse invented a code that would allow one person to send an encoded message in writing over long distances, signifying the messaging beginnings of advertising.

In 1911-1912 agencies emerged in response to a need for agencies that could coordinate all aspects of marketing communications strategies across media channels—print markets included magazines, newspapers, and catalogs; radio programs included chats between well-known personalities and their audiences; and the emerging medium of television included entertainment shows, newscasts, and sports programs.

As time went by, advertising became more complex as new media came into use, such as outdoor billboards; promotional merchandise (such as T-shirts and hats); all forms of packaging; sales conferences/conventions; trade shows; infomercials; interactive television, and the internet. With each new advertising channel or technique, marketers would develop a specific set of strategies to guide how they used it for promotion. However, some believe that advertising is losing its value with time due to technological advancements like adblocking.

The Role Of Advertising:

Advertising helps communicate brands’ messages about products/ offered by different companies at once while also holding their uniqueness close enough so they stand out from other brands vying for attention among consumers’ radar screens – all under one roof! It is needed to amplify or strengthen the marketing communications process.

Advertising helps people to remember brands, products, and services; this is certainly useful if one encounters them again in the future. Advertising also helps inform people who are looking for particular goods/services about where they can find these things. Finally, advertising acts as a reminder to try new products or contact existing suppliers of products that people have bought before but may be running low on.

The Essentials Of Advertising:

1. People Who Create Advertising: Advertisers often used what was referred to as “Madison Avenue” which described an area in New York City which was popular as a center for advertising agencies and, as such, the term was often used to refer to people who worked in this field.

Advertisers employ many different types of media during their campaigns; one particular channel might not suit all brands or companies, yet the choices made could still be very important depending on the kind of product/service being advertised.

2. Advertising Media: There are three main media through which advertisers reach out to their target audiences – they include:

• Television;
• Radio;
• Print/Publications.

Of these three, television is usually seen as the most expensive and print publications the least expensive. Also worth mentioning here is that media can also come in other forms like outdoor billboards, web banners, posters, signage, and much more.

3. Diverse advertising: With the advent of digital media, there are now many more channels for advertisers to choose from – they include

• The internet;
• Video games;
• Social media networks/apps; and much more.

4. Advertising Ethics: Advertising has often been described as the science and art of persuasion; much like any other form of propaganda, advertising can be used to manipulate people’s thoughts and opinions by using different appeals to make them buy certain things.

There are many ethical issues with advertising that have had people debating for years on end regarding whether or not it is ethical or not.

Describe and discuss the six phases of an advertising project process

1. Research – Study the target audience, the competition, and any other relevant aspects of the role for which advertising is solicited; determine what information can be gathered by observation (stated needs, desires, fears)

2. Goals – Determine what you want to happen as a result of your advertisement campaign; translate your business or marketing goal into achievable objectives

3. Strategy – Develop an approach that will maximize results toward achieving your goals

4. Message strategy – Select which messages best fit each objective so they create what is known as “effectiveness” in the marketplace.

5. Create required materials for execution – Write ad copy, storyboard artwork, or motion graphics scripts, develop print media or interior displays to name a few.

6. Execution/Placement – Deliver your campaign to the market, and monitor its performance with post-campaign research. Conduct future research as necessary to assess whether existing advertising objectives remain relevant or new goals should be determined.

Examine the brand idea, its role and function, and components

The brand idea is the overarching concept that provides influence to everything else in the brand.

A brand’s role is to provide continuity and consistency of its underlying value for customers throughout all of its communications, products, or services while building equity.

Components are an important variable within a business’ branding strategy, including visuals, verbal identity, auditory identity, personality-identity fit. Visuals can include logos and symbols while verbal identity includes name selection as well as text styles. Personality-identity fit refers to how well a business embraces or reflects people’s values.

Advertising design applies to the graphic design created specifically with advertising needs in mind for either print or web mediums. The design should combine creativity with awareness.

Analyze the role and function of a campaign and its various applications

Advertising has an important role in the campaign process because it is used to reach voters. The design of ads must have a persuasive message that influences people’s decisions at the voting booth.

The campaign should use advertising to create awareness, drive action, and generate support for their desired candidate while also engaging with their target audience through social media. For instance, they should use keywords in both the ad copy and on Twitter that will build brand interest or raise brand awareness among relevant prospects within their industry. Lastly, campaigns will want to use ads creatively by including imagery or video to show the positive impact of the product on society rather than solely relying on text to convey its message.

The candidate must decide whether to run a positive or negative campaign in order to gain votes. They should consider their strengths and weaknesses when making this decision because it will have an impact on the outcome of the election. If they are not aware of their disadvantage, then they may choose to attack other candidates instead which could backfire and cause them to lose the election.

The process of a campaign requires various applications that are used to carry it out. Some of those include social media, mobile ads, and marketing automation because they work as a great tool for targeting specific audiences. In addition, social media is useful in building brand awareness and generating support by using targeted keywords that resonate with the audience. In order to generate support, the candidate must use social media by using hashtags and directly speaking with their audience through their social media channels. Mobile ads are used because they provide the ability to engage voters in real-time by pushing notifications to their mobile devices. Lastly, marketing automation is great for maintaining relationships with prospects and leads over time without requiring too much effort to do so.

Comment on art and copy, their roles, applications, and components

Advertising’s design is based heavily on both the text (copy) and the design of the ad materials. The copy in an advertising campaign needs to be short enough that it can be understood in a glance by typical readers who skim ads when reading through newspapers or magazines at a typical consumer pace. If possible, the advertisement should also include any contact information for readers who may want more info about what they are looking at.

The copy of a campaign ad must be persuasive and informative. In order to show the benefits of a product, the candidate should use imagery or video that depicts their audience in bright light. For example, they may want to include images that show people’s lives getting better because of the positive impact on society from using their products. They can also use descriptive words, such as “happy” or “excited,” to convey how consumers are actually feeling when using their products.

The candidate must take into account their strengths and weaknesses when deciding whether to run a positive or negative campaign because it will have an impact on the outcome of the election. They can choose to use social media by using hashtags to directly engage with their audience. Additionally, marketing automation can be used to manage relationships with prospects and leads without too much effort required on the campaign’s end.

Execute an effective client brief or/and creative brief for an advertising campaign

Executing a client brief or creative brief is essential in order to ensure an advertising campaign is successful. The client brief assigns the task of promoting the service or product to an advertising agency so they can use their creativity and skills in order to come up with ideas for ad campaign materials. A creative brief, on the other hand, provides all the important information that an advertising agency needs in order to develop ideas for ad campaign materials. It answers questions such as the target audience, what message should be conveyed, where should it appear, when should it run, etc.

An effective client brief should include information about who they are trying to reach through their ads along with any keywords that will resonate with that demographic. It must also explain the product or service that is being advertised, why it is beneficial to consumers, and how they can contact the company in order to learn more about their product.

An effective creative brief should also include demographic information about who will be seeing their ad campaign materials along with any keywords that target specific audiences. It should explain the intended purpose of the ad campaign materials, what types of images or video will be included, and where ad campaign materials will appear.

Appraise the advertising message with insights from the brand and target audience

The audience is the desired market and their needs and expectations will dictate the success of the ad. The target audience for this message would be those who care about Hollywood’s upcoming releases, but no one else. Much like how only those who like to go to movie theaters over-analyze each preview as it’s shown, those people are most likely more detail-oriented, active internet users on sites such as Twitter, Facebook. The intended purpose of this ad campaign is to increase awareness about the film’s opening by capitalizing on these types of people’s excitement for the movie.

The creative text should clearly state the date of the movie’s release, its director, and any big-name actors who will be in it. Additionally, many people are likely to find this type of ad interesting due to their love for movies so it would also be beneficial if there were some sort of reward involved for engaging with the ad campaign materials by sharing it on social media.

The brand is the entertainment company that has created this ad campaign to promote their film, which in this case would be Twentieth Century Fox. This information should be directly stated within the ad text so people know who is behind the message they are looking at. It can also be included along with a short description of the company’s history and the other films that have been released.

The message should be clear, concise, accurate, and original in order to get the most out of this ad campaign. It should state when the movie is being released along with any big-name actors who will appear in it in order to increase its appeal (including an image if possible). It should also include a link to the company’s website in order to allow people who are interested in learning more about the film to do so.

Demonstrate tools that encourage creative thinking throughout the concept-generation process to assess the major idea

An effective way to encourage creative thinking throughout the concept-generation process would be to provide people with a variety of tools for brainstorming ideas that are related to the task at hand. These tools could include things like art supplies, toys, items from nature, etc. in order to ensure that all types of creativity will be engaged in this process.

In order to assess the major idea from a variety of angles, brainstorming could involve people who have no previous knowledge about the task at hand in order to encourage different perspectives on what they are seeing. In this case, using art supplies could allow an artist who may not know much about movies to contribute their ideas on how to improve this ad campaign material which would also be beneficial for those who do understand it.

Each creative concept should include clear and concise information that is easily accessible by others. It can contain text along with images or videos that highlight important details within the ad campaign materials so others can gain further insight through each concept produced throughout this process.

Outline the use of creative approaches for an advertising campaign

Creative approaches can be used to add emotionality, strategy, and clarity to your advertising campaign. Here are the key creative elements in advertising design.

Logo Design – What is the visual identity of your brand?

Logotype & Text Design – The use of logo text in identifying your product or service.

Character Design – The use of friendly personalities that the consumer builds an affinity with.

Color Usage – How well do colors work together? What emotions are they associated with?

Typography Selection – Which fonts should I choose for my ads? How will they affect me when it comes to legibility or readability? These are just a few considerations before choosing typefaces for your ads.

Illustration/Animation – How can I add personality to my ad? In what way should I use them? This is another means of expressing emotionality in your campaign before it reaches the consumer.

Illustrate a campaign through the use of storytelling and campaign structures

The campaign is designed to escalate perception of the company’s brand in order to increase customer loyalty over time.

• Launch advertising campaigns ABOUT the company’s brand, not promoting a product or service. This will show customers how much care and research goes into designing their products. It can be shown through interviews with employees or asking celebrities who are fans what they love about the design process
• Create an attitude for each campaign that will spur interest from potential customer segments
• Ensure campaigns leave consumers with a thought, eliciting emotional responses
• Don’t limit storytelling to traditional storytelling structures such as Aesop’s Fables– use creativity and knowledge of the company’s own history against competitors

For example, if an advertisement for a car brand was to have someone say, “We wanted to get rid of the common road-rage you see with our competitors’ cars,” it would be more effective than having an actor in the commercial simply say, “This car makes people happy!”

Demonstrate designs across various media

The following various advertising designs across various media.

Print advertising is an inexpensive and accessible form of advertisement that incorporates words or images into a printed medium. The added visual element makes print an effective way to reach your target audience. More attention is given to print advertisements because there are more senses being activated with combined images and words–sight creates mental scenes in the mind’s eye leading to increased imagination of the company’s products or services.

Television advertisement displays commercials on television screens across various channels–from AMC to ESPN. It directs viewers’ attention by placing auditory stimuli alongside pictures so consumers can’t avoid being drawn in by advertisers’ messages. On the other side, television programming offers companies free publicity for their products and services.

Radio advertisements are a cheaper and easier way to advertise than television or print ads. It has the added benefit of being very portable–radio ads can be activated when consumers are driving, hiking, exercising, etc., leading to more exposure for brands.

Online advertisements take advantage of the Internet’s low cost and large traffic volume by placing targeted advertisements on popular websites. It’s also useful to catch the online audience when they are searching for products or services, leading consumers to your company’s website.

Develop unconventional advertising with its impact through the amplification effect

Unconventional advertising can create a unique effect by amplifying the effect. Successful unconventionally advertised products are often found to have different benefits than their conventionally advertised counterparts.

This is because unconventional advertisements are memorable in ways that conventional advertisements are not. Instead of using sound bytes that are quickly forgotten, unconventional ads touch on emotive responses and evoke tactile feelings. Unlike conventional advertisements, which frequently call attention to price points or ease of purchase, unconventional ads require viewers to think about what they’re being shown to appreciate it fully. This helps ensure that the audience remains engaged throughout the advertisement’s length – creating an amplification effect without requiring any additional gear or effects other than creative story-telling skills!

Unconventional advertising has proven to be an effective method for increasing marketing and brand awareness. There are many benefits to using unconventional advertising, such as:

• Increase in brand awareness
• Increased sales (due to the increase in brand awareness)
• Decreased costs by not having to pay staff or purchase additional materials
• Finding alternative methods of advertising has never been more important than it is today.

With more and more people using DVRs and skipping advertisements, companies must find new ways to grab the attention of consumers and stand out from their competitors.

Contrast the use of various methods to measure the success of an advertising campaign

A few important points of information to include about advertising campaign success (besides the direct impact which campaign metrics like CTR rate, conversion rate, click-through rates, etc. may have on sales) are exposure duration and quality of exposure.

It’s important to maintain a balance between exposure frequency by being mindful not to overexpose an ad before consumers start clicking out in response. And it’s just as crucial for time spent engaged with an ad to be high quality so it remains fresh in mind when consumers are ready to buy the product or service being advertised. Low CTR rates can also indicate that ads are simply not seen or engaged with due to their positioning below the fold on smaller screens or users installing ad-blockers on their web browsers.

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