Will it blend? Blendtec Essay Sample

This is a sample essay on the topic of will it blend? Blendtec

In this essay we will discuss will it blend? The marketing campaign, we will look at how it helped the company and some of its famous acts.

However, before going there we will gaze upon the nature of the company and a little about its history and founder.

So let’s get started with the Blendtec

Blendtec

Blendtec is a company that deals in a wide range of blenders for both commercial use and residential use. It mainly operates in the market of the United States of America.

The company was founded in 1975, by Tom Dickson who holds a net worth of 1.27 million dollars US. The company is still in the market as of today, however, it is owned by the parent company K-tec.

Some of its most well known and famous products are:

• Blendtec classic 575
• Blendtec ES3
• Blendtec twister jar
• Blendtec total blender classic

Now let us see to the interesting topic of Will it blend?

WILL IT BLEND?

Will it blend? Is a marketing campaign, which shows Tom Dickson blending various unusual objects using the Blendtec blenders.

This shop originated in 2006 when George Wight, the marketing manager had an idea of filming Tom Dickson using Blendtec to blend various objects. The inspiration came from watching Tom Dickson test the blenders using some bizarre methods like blending brome.

The show was original launched on YouTube, on October 30^th of 2006. Shortly after that Tim Dickson was invited to various late-night shows and interviews.

Though originally it wasn’t meant to be a marketing campaign as at the time YouTube was still a relatively new platform. However, the sudden fame that was gained by the show surely did help the company with brand recognition.

The YouTube channel of Will it blend? Attracted hundred of thousands of people, and has views in 100 million. There are around 150 videos of Tom Dickson blending different objects.

Tom Dickson announced that he will no longer hold the position of CEO. Nevertheless, he will still be filming will it blend episodes.

So that was some basic information about the Will it blend? show and host-CEO of Blendtec. Now let’s discuss some of the most famous acts and episodes of WILL IT BLEND?

Most famous Episodes and acts

On this show, Tom Dickson has blended almost everything from sticks and marbles to phones and cameras. Across the 16 year, he has never failed to amaze. However, there are a few acts that stand out, and that is what we are going to discuss here.

We will take discuss three events briefly and name several at the end.

Cochicken

Tom Dickson used the powerful Total blender to blend a whole roasted chicken with 12 ounces of Coca-Cola. And yes it did blend.

This episode was so famous that it was recreated on NBC’s show “Today”.

Camcorder

Yes, you read that right. Tom blended a camcorder and a camera to give the audience a first-person view of what it looks like being blended.

“APPLE”

From time to time whenever Apple launched a new iPhone, Tom has tried to make the best “apple juice”. He has blended from iPhone 3G all the way up to today’s iPhone 11. Though he failed every time as none of that blended apple was edible.

So those were the big attraction of WILL IT BLEND? Show and here are some other famous episodes.

• BIC lighters
•  golf club
•  marbles
•  glow sticks-
•  Ipad-

As we saw Tom Dickson blended all kinds of objects throughout 16 years of the show. But you might be wondering, was Will it blend? The campaign really successful? We shall answer your doubt below.

The impact

Was it impactful? Was it a successful marketing campaign? The short answer to it is YES. It was so successful that sales of Blendtec increased 5 folds after the first few episodes of Will it blend?

Moreover, there were several shows inspired by this such as Will it crush? Will it skate? and more.

After seeing all the points we can say that Will it blend? will go down in history. It was a super successful campaign that inspired other shows and earned huge brand recognition for Blendtec.

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